"not in it for the fame, we do it for the thrill"


photo by Phil Smithies

Last summer, people from all over the United States began receiving packages with stuffed with cassette tapes that instructed the recipients to "just press play." For those without cassette players, there was a code that could be Shazam'ed in order to hear what was on the tape. To the surprise of many, this was not a prank or some sort of anthrax-fueled terrorist attack, but a unique marketing strategy employed by a new band and their label, Epic Records.

The song on the tape was Girls Your Age, the debut single of the Los Angeles-based quartet Transviolet. Since the release of their first single, the band has been making major waves, even garnering the attention of pop music juggernauts Katy Perry and Harry Styles.

The band followed up the success of Girls Your Age (it now has over twenty million streams on Spotify) with a self-titled EP that has been compared to the works of award-winning singer-songwriters Lorde and Lana Del Rey and newcomer Halsey.


Transviolet's four-song EP opens up with the lowkey synth-pop Girls Your Age, shifts to a darker and moody vibe with Bloodstream, reaches it climax with the light, fun, and pop-driven teenage misfit anthem New Bohemia, and closes with Night Vision, an eerie love song.

 Despite the comparisons, Transviolet is in a lane of their own, and their EP demonstrates the band's versatility and solidifies them as a force to be reckoned with in 2016.



Happy Listening,

Robert

Posted by at
loading..

No comments

Subscribe to: Post Comments (Atom)